I'd also be curious to hear advice for potential buyers? What are good questions to ask? How can you tell how stable the business is, etc.
I've thought of buying sites on Flippa before but I always get worried they're scams.
I've thought of buying sites on Flippa before but I always get worried they're scams.
More ephemeral: - Identify if the business has "wide moats" [1] - Can a google algorithm update wipeout your traffic? Is organic google traffic even your biggest traffic source (OP, said "word of mouth" not sure if he meant literally or organic SE traffic) - Are there any competitors? - OP said the site depends on some scraping, any worry that the scrapee may cut off your access?
etc, etc, etc
Lots of stuff springs to mind without knowing the actual site being sold.
[1] http://www.investopedia.com/terms/w/wide-economic-moat.asp#a...
I wrote an ebook on that very topic to help answer those particular fears and concerns for first-time or new buyers.
It's not obvious how to buy the book. There's no link on the first screen to buy the book except the menu bar at the top. And the "buy the book" menu item is already highlighted which made me think I was already on that screen.