Imagine a world where the Apple II had a 6800 later upgraded to 6809...
On the other side of the cpu wars, all those 8080 machines moving on the Z80s got to keep all their binary software, which happened again for IBM PCs and clones as those evolved.
The 6800 was expensive versus the 6502--almost 10x (6502 was $25 when the 6800 was $175 which was already reduced from $360)!