We used a rather low number of atmospheric bombs, while we are carpet bombing the internet every day with AI marketing copy.
What we're seeing now is something more like the peak of summer. If it ends up being a bubble, and it burtst, some months after that will be "AI Winter" as investors won't want to continue chucking money at problems anymore, and it'll go back to "in the background research" again, as it was before.
Also that winter comes after September (fall)