I don't know how much they are spending to be fair.

I am basing my observation on the noises they are making. They did put out a model called Nova but they are not drumming it up at all. The model page makes no claims of benchmarks or performance. There are no signs of them poaching talent. Their CEO has not been in the press singing praises about AI unlike every big tech CEO.

Maybe they have a skunk-works team on it but something tells me they are waiting for the paint to dry.