Dont know why you are getting the downvotes this is the best comment here.
Priming has issues with repeatability in experiments.
To believe that "debunks" the entirety of heuristics and bias is completely absurd. The author literally won a Nobel prize for Prospect Theory.
I think that book sucks personally. Just an incredibly dull book to read. The online social contagion that it is a work of fiction might actually be more interesting.
Maybe we could call it the "if a book bases it claims by citing a few papers, and those specific papers turn out to be bogus, then its claims are unsubstantiated" heuristic