The irony is I am pretty sure you believe this because of some kind of heuristic, but I am not sure what that heuristic would be called.

Priming has issues with repeatability in experiments.

To believe that "debunks" the entirety of heuristics and bias is completely absurd. The author literally won a Nobel prize for Prospect Theory.

I think that book sucks personally. Just an incredibly dull book to read. The online social contagion that it is a work of fiction might actually be more interesting.