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A business is pretty clear in what it is, right? You create value for other people and make money with it. In order to make a profit more money needs to come in than leaves again. Sure there are exceptions, but this should be the basic definition of a business. Not sure if that is less accurate.

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In your blogpost you said that you used to refer to what you were doing as a startup and don't anymore. So either your organization wasn't a startup in the first place (and now you started labeling it correctly) or your organization is a startup, in which case that's exactly what you should call it.

We reviewed our products as seperate startups. And when we used to pitch them like that, it was fine. People heared us in saying, we're trying to set up multiple businesses. Now people don't know what we mean by startup. It's semantics, yeah, but in general it's far easier to explain what a business is than what a startup is.

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