Show the operating system. That is the core of what people will be using - they need to know what it looks like. How easy it is. The phone looks like all other phones.
If someone from jolla reads this: Just hire DHH as your hypeman, he’ll be able to sell anything to lemmings.
Nah, they can have this slogan for free: "Yo, with Jolla YOLO!"
Anyway, I wish Jolla well.