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Ridiculous, of course io is standard for input output, or even for on/off or even 1 and 0.

Hopefully this gets appealed, but it might be too late for this product launch

From the article: "However, the ruling does not bar all uses of the io name, only marketing and selling hardware similar to iyO's."

But openai presumably wants to trademark it too?

Oh, I assumed it was part of the product name rather than a whole. Like Chat IO, or just the wake up call and vocative name.