Is OpenAI Today's Netscape? Or Is It AOL?

Once they start integrating paid results, it will be the next Google. To the average person, AI will be a smarter search engine, which is why there is a race to be first (and Google is scared).

It's already starting to be used in many tech-based roles, like software development and marketing. It's not perfect, but I've saved hours using some form of AI in my current role.