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Unfortunately, the whole point is that along with the fridge/whatever tech you purchase a billboard and willingly bring ads into your home. Of course ads on purchased devices should be mandatory AND we customers will soon be expected to pay a "subscription fee" to temporarily unsubscribe from the ads. What kind of company would possibly make ads opt-in? IMO allowing the owner to turn off ads is a problem (for the company), not a solution

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> What kind of company would possibly make ads opt-in?

Amazon has for years: Kindle with ads on the lock screen is $20 cheaper than without: https://www.amazon.com/All-new-Amazon-Kindle-Paperwhite-glar...

That's fine. They can simply charge for the product what it costs to make, like they always did before, and if they find that nobody uses the "enable ads" button (because why would they?) they can save some maintenance effort by removing that button. They might even find the fridge doesn't need a wifi chip and can be cheaper.

Most products are not priced to cost.

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