Just watch this little clip and you can see why I like one and not the other: http://www.wimp.com/stevemoment/
Yet he was also incredibly flawed. His shortcomings are well documented. I still admire, and attempt to emulate, Henry Ford the entrepreneur even if I don't love the man as a whole.
In the same way I admire Apple (and their embodiment in Steve Jovs) for what they've done, and in many ways emulate their approach and passion for making delightful products. Yet I'm wary, and extremely critical, of much of what they're doing.
I can definitely be both. I want to promote the Apple that makes amazing products, while quashing the Apple that wants to exert utter control over everything.
Which is kind of like wanting to promote water without promoting getting wet.