I think we treat the maximization of liberty (in my mind a primary function of government/society, with reasonable limits) as the same goal for both corporations and people, which ultimately is a side effect of treating corporations like people. But these are entirely oppositional goals: Maximizing personal liberty of actual people requires significant binding restrictions on corporations.
In the US we have this overly simplistic narrative of pro-liberty GOP versus anti-liberty DNC which I think badly needs to be separated into pro _personal_ liberty positions (healthcare, including abortion, quality public education), versus anti _corporate_ liberty (environmental regulation, financial transparency, etc).