I disagree on it being priced too low. I realize that in some sense, they have to play to cards they are dealt by the labels - but 10 bucks a month is far too much for streaming music. If Netflix can stream unlimited HD video for 8 bucks a month, there's no (technical) reason audio should be more expensive than that. The only thing holding them back is the politics of the music industry. IMO, a fair price point for streaming audio has to be < 5 bucks a month at the high end. The marginal cost of a song being streamed is basically zero at technical level.