What I have observed is that a project's popularity has almost zero correlation to the amount of effort behind it, or how well done it is. You just need to get lucky. Maybe one person noticed your utility, invited you to some podcast, and then your repo explodes in popularity.
One thing I can tell you is that you should stop seeking to get notoriety, because the effort you are spending on that is effort you don't spend in improving your open source tools. I know it is probably quite frustrating, but you just have to continue building stuff in public and hoping to get noticed at some point.