That's a catch 22 / circular argument that can always be used to excuse inaction, but it's not a real argument. Yes, it's a long term problem to solve and has many moving parts. But if they don't solve their part, they are only slowing it down even more. Any contribution to move things forward moves things forward, and lack of it delays things.
I.e. if you are saying "we feed the cartel, let's not do anything about it, since doing anything will only potentially help later, so we still need to feed the cartel in in the interim" doesn't really stand any argument grounds. I.e. feed the cartel and do nothing is worse than feed the cartel and do what you can to stop that over time.
And their piece of this is pretty big (huge portion of TV market), that's why they in particular should be asked more than others, why they aren't doing their part.