I have believed for a long time that Austen is broadly popular because her works deal with issues of human relations and economic prosperity at the heart of modern, bourgeois existence. The draw is summed up in this excellent quote from the article:
> They also both, mostly, focus on characters who have enough privilege to have choices, but not enough power to escape circumstances.
That's a perceptive description of middle class life. The movie "Clueless" is an illustration of how easily Austen's insights translate to a society that is superficially very different from hers. [0]