Why does Bayer spend what it spends putting its brand in front of you?
There’s no direct return.
They’ll get every dollar of that billion in mindshare over the next twenty years.
There’s no direct return.
They’ll get every dollar of that billion in mindshare over the next twenty years.
This feels like more funny accounting.
None of the companies you see on TV need to buy mindshare - because they did yesterday, and will again tomorrow - so why not save today’s spend?
Out of sight, out of mind: especially as media consumption towards individual creators.