So more people will read what he has to say. The basic principle of journalism, online and offline, is "don't bury your lead."
> Furthermore, the author's article stood out and was very effective, because, how many 90-point lists do you see posted to HN?
Yes, and how many atheists run for president? I suggest you're making a point other than the one you think.
> I'm sure you can see the irony in suggesting to a successful entrepreneur that they might have been more successful in some successful endeavor, had they instead done it like everyone else.
It seems you missed the irony that being a successful entrepreneur doesn't automatically make one a successful writer. I wasn't criticizing the OP's accomplishments, but his way of expressing them.
By your reasoning, Steve Jobs' business successes would have automatically made him a nice person to know, and/or a persuasive writer. But it seems those corollaries are false -- and the first I know to be false from personal experience.