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This is brand new, I saw it previewed on JLG Monday Note blog. The consumers are going to be incentivized to take them as a form of micropayment for access to articles behind a paywall...win-win for everybody I guess.

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consumers are incentives to take the survey to see premium content - I didn't see anything about micro payments.

Google will charge the survey initiators, take its cut, pay premium content providers with the balance.

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