This writing had an interesting effect on me. I went in knowing nothing about the app or author and frankly having no need for whatever it was he might be selling. But by the time I finished reading I was significantly amused and interested that I’m going to go check his stuff out.

What I’m trying to say is that this is someone who can really, really write - he’s deeply funny and self deprecating, but obviously also knows his shit, big-time. And that’s a massively powerful skill, maybe as much of a skill as being able to write Swift or make great interfaces or ship an app.

> “If you grew up with Tamagotchis, you already understand why this was tempting. Not the “cute pixel pet” part. The part where a device the size of a digestive biscuit turns into a low-resolution hostage negotiator.”

This is irritatingly good and it makes me want to buy his products and subscribe to his RSS feed. Great writing is powerful magic.