That's their problem. They're trying to give people what they want instead of being objective. They're supposed to be objective. What's that you say? Their objectivity is not rewarded? Well, neither is this.
What we call "objective" is usually just invisible judgment that aligns with our priors. An observer's choices about what to include, exclude, measure, or frame shape reality long before conclusions appear.
Scientific facts are just theories that haven't been proven wrong yet.