I disagree however with the last statement of the article: "If flying saucers were somehow faster or more efficient or capable of lifting heavier loads, we would almost certainly see them in a commercial setting."
Just because flying saucers aren't used commercially doesn't necessarily imply that they are inefficient. It just means that the flying saucer technology we have at the moment is more inefficient than the fixed wing technology. Fixed wing technology could simply be ahead because it has seen a lot more iterative development.
Endeavors of this kind, that carry a huge upfront investment in the initial technology compared to what's on the market now, tend to be things where a free market really performs badly.