Not to speak for the other poster but I didn't see any implication of a central benevolent dictator in their comment.
The poster is suggesting there is some _true_ value separate from what these customers who know their own situations best think. That they are secretly being fleeced and a central planner will somehow better allocate the resources.
Not at all. What if it were an employee co-op?
"The ultra-wealthy should have less power" != "We should implement a five-year plan for our command economy as thought up by glorious and correct Party."