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so how exactly is this any different from vworker, odesk, elance etc?

No bidding: We match tasks based on profiles and continuously expand circle of people we show it to, thus avoid http://en.wikipedia.org/wiki/The_Market_for_Lemons

Not time based: A perfect work.io task is something that takes you a few minutes / hours but is of high value to the client

Ability to work around & offer standardized products, instead of open-end engagements (similar to the previous point but other implications as well)

We aren't in the listing business. You define the results with the editor and we make sure you get them delivered.

So you manage outsourcing? Might I recommend saying that? I've noticed throughout the comments that you tend toward drawn out explanations. Make it simple and then people will fill in the missing details. If they miss a few, no worries, because they get the gist. You don't need to give them all of the details up front, because that makes it complex, hard to understand and boring. Try and fill in as many details as you can with imagery and the structure of the site.

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