MSRP is a red herring. Their King Ranch sells just fine at $95k. The problem was and is buyers being gun shy about EVs. The EREV takes away all the excuses. As in the only practical reason to buy an ICE F-150 will be noise.
MSRP might not be the only factor, but it's pretty damn important. Not a lot of people can "risk" $85,000.
Sure you can! You shouldn't, but you can!
https://www.rentacenter.com/en-us/p/electronics/gaming/virtu...
And the ability to keep the truck at 80 mph without ever worrying about range. Which is why a pure EV truck designed for actual hauling will never work.
So there are 5 other "pure" EVs with class IV or V hauling capability for sale, and many SUVs. What does "actual hauling" mean?
With EV you have to stop and wait to recharge, and at the mercy of the chargers being available.
If battery cells and interfaces were standardized every single gas station had ability to swap cells, then it would work. But we are far, far away from that.
So what exactly doesn't work? You said it "can't haul" and "doesn't work" but you can't nail down a simple scenario where that applies.