There are many 1:76 sets as well, even if 1:72 is more common.
Anecdotally, wargamers do not use those minis much. Some older gamers started out with playing more or less improvised wargames using 1:72 (mainly Airfix) figures in the 1960's or so, or playing games like Fewtherstone's wargames perhaps, but it is rare to see them now. Historical minis as a whole are less common now, but those that still play either use metal figures or figures from more wargame-specific companies (usually using more common game scales like 10mm, 15mm, or 28mm).
Most 1:72 ranges seen on that site (that I spent many hours on) are not that great for gaming. Lots of useless poses that are more for dioramas (or as kids toys maybe?). For gaming you need more just simple infantry walking or firing in some kind of good combat pose, but you often only get a handful of those in a set of 40+ figures, so it does not become very cost effective. Many poses look good, but not what you probably want to build armies for a tabletop.