That’s an interesting point. One thing I’ve noticed, though, is that even the people who are directly exposed to incentives (usually product and marketing) tend to focus almost exclusively on the final KPIs they’re measured on, like revenue or conversion rate.

Because of that, the analytics layer is often seen as something secondary. As long as the top line numbers are moving, there’s little perceived urgency to invest in a structured analytics foundation that explains why those numbers move.

So even when incentives exist, they’re often too outcome focused. Analytics that helps understand mechanisms, not just results, struggles to justify itself until something breaks or growth stalls.