Meh. I would rather just have the ability to query any given products catalog in a machine-readable way. Any tool or protocol specifically designed for an LLM to consume is in my opinion a design smell. We should instead design proper APIs and protocols usable by all kinds of program and the LLMs can adapt.
You are also solving a business problem with a technical solution. Shopify recently announced that they will open up their entire catalog via an easy to use API to a select few enterprise partners. Amazon is doing a similar thing. This is because they do not want you and I to have the ability to programmatically query their catalog. They want to extract money out of specific partners who are trying to enshittify AI chat apps by throwing tons of ads in there. The big movers in the industry could have already easily adopted a similar standard but they are not going to on purpose. On top of you technical issues other commenters are pointing out, I don’t see why this should be in use at all.