Average people see zero equivalence between sending nudes or their bank pin to a specific stranger and Google keeping a record of every website they've ever visited.
The point is that there are many things that should be kept private/secret and often the need for that secrecy isn't obvious to people who have never been in particular situations. A woman trying to escape from an abusive relationship may need to keep her location secret to avoid being murdered by her ex, but your typical white male who declares "nothing to hide" may have difficulty in understanding that, whereas they may be able to grasp why their PIN should be kept secret.
My aim would be to get people to understand that everyone has stuff that should be kept secret and that it varies according to their circumstances.
You could have named any other group (and been far more accurate in your assumption of a disregard for privacy, by the way) but you chose White men (like the ones who codified "a right to privacy" in the first place). Why?