Why do AI images look right but fail in production?

Fair point, thanks for flagging this. The post isn’t meant to be a historical piece on Coca-Cola itself, but a discussion around design intent and long-term visual consistency in marketing. Coca-Cola’s red is often cited as an example of how consistency compounds brand recognition over time.

I’m exploring this question while building an image workflow tool, where the challenge isn’t generating good-looking visuals, but keeping intent and consistency intact across repeated use.