Services are 25% and are the only one growing/they can grow - that means all focus is going to be on expanding that revenue = enshitification.

Hardware is now purely a way to get you on to the app store - which is why iOS is so locked down and iPad has a MacBook level processor with toy OS.

If you stop looking at the marketing speak and look at it from a stock owner perspective all the user hostile moves Apple is double speaking into security and UX actually make a lot more sense.