issue is - what's the product of sport? does the good example of being in shape translates directly to cash necessary to run the sport? sports betting is the one and only natural fit as the source of income
So how can betting be the only natural fit as a source of income? The argument does not make sense.
Loyalty?
Community?
It’s amazing to me that within a few years people seem to have forgotten that team sports existed, and thrived, for decades and centuries before.