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Comment by 1970-01-01 | Hacker News Reader

1970-01-01·

GOOG +65% YTD. Opposite of dead.

Though, that doesn't really conflict with the story. He increased his ad spend before he figured out it wasn't working. Which would be more $$ for Google.

is super ineffective, indeed. if you need to pay 20$ to get s.o. to pay you 50$ for a service/product, well in all honesty calling people one by one and giving them 10$ is more likely to result in sale.

Both of these things can be true:

- Google, the company, is doing pretty well in the stock market.

- Google, the advertising company, isn't generating good ROI for its advertising customers.

From Google's point of view, they've been very gunshy about having ads be their only revenue stream for years; I wouldn't be surprised that the consequence is the value there is drying up.

Let's answer the question. Hard trending data on ads says everything is normal.

https://www.statista.com/statistics/266249/advertising-reven...

Advertising revenue being up is also consistent with the linked article, since the writer had to increase ad spend to get any results before giving up entirely.

It's also not broken out -- for instance, if people move to advertising on YouTube instead of AdWords that's still revenue for Google.

The article is specifically about the decline of Adwords, not the company as a whole.

unfortunately, google is better than ever

AI Bubble

whats that?

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