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Except ad revenue on the internet is nothing compared to ad revenu on tv , unless you are google and you sell personal data along with ad spots.

Hulu pulls in $30 - $40 CPMs. That is comparable with TV, no?

Only on reduced loads per unit of content time. At least to date. It's a nuance, but it's non-trivial.

How does Google sell data? You mean the demographic breakdown of exposures?