TL;DR:

Minimize negative(painful) notions as much as possible, ideally approaching zero, while maximizing positive (pleasurable) notions.

Minimize negative(painful) notions: Uncertainty, Risk, Chaotic behavior, Randomness, Non-deterministic, Instability, Cost, Energy losses, Time consumption, Resource usage, Excessive complexity, Failure modes, Noise

Maximize positive(Pleasure) notions: Reliability, Efficiency, Deterministic, Predictability, Precision, Accuracy, Verification, Validation, Safety, Stability, Simplicity (lower complexity), Robustness, Redundancy