I wonder if those networks had a hard time filling ad orders, so Sears ended up with a massive discount?
If those ads were pennies compared to other spots, it could be deemed worth it. Parents often are nearby when kids are watching TV.
If those ads were pennies compared to other spots, it could be deemed worth it. Parents often are nearby when kids are watching TV.
There was a mass explosion of cable channels, and ad rates plunged. Some networks had a hard time filling all ad space.