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Calling "Cause and Effect Fallacy" on some slides without having proof at hand is just as fallacious. Both are opinion pieces. Please don't give something a "scientific spin" if you are just stating yet another opinion with anecdotal evidence at best.

There should be another fallacy name for exactly what this article does.

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http://en.wikipedia.org/wiki/Physics_envy

Especially with social sciences, there's this thing called "physics envy". In physics, experiments can be repeated consistently in a pristine lab-like environment gather lots of data, to then to prove and disprove stuff, at marginal cost. It's many times impossible to do in other areas of science.

Nobody has yet been able to definitely prove a theorem, but it does not mean that existing hard won lessons today should be ignored until they can be "proved". Startups have to make decisions with incomplete data all the time.

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