"Sorry, but there is no way a ton of people from Indonesia, Saudia Arabia, etc. have suddenly and amazingly become interested in a southern women’s blog (stylish as it may be). Besides, the Likes appear only on promoted posts."
Among the Asian nouveau riche and middle class fashion is a big deal. How do I know? Facebook friends.
The rest of his comments and conclusions might be accurate, but that bit sounds ignorant. Asian region/language-specific web communities are among the biggest in the world, and this includes fashion related groups.