Good article! The shift to AI-based intent search is something that small business are not ready for. I think that the structural/technical SEO design will become more competitive as companies work harder to define their 'brand' and try to align themselves with concepts that address common user search intent and try to anticipate common questions. I'm not sure how outdated popular website models, like WordPress, will manage to compete with such radical structural change. But, I'm sure they will find another band-aid solution that won't quite cut it.