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YouTube has been increasing both the amount, frequency and length of ads in their video's for a long time now. They know people will keep using them anyway because of the network effect, and people who are really fed up with these ads will buy premium anyway. For them it's a win/win.

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It's a decent deal.

Comes with YouTube Music for 15$.

I probably use YouTube more than any other website, for about 10 minutes my premium subscription had expired and u rushed to throw money at Google to turn it back on.

Musicians complain about low streaming payouts, but 30 years ago I'd pay $40 ( inflation adjusted) for 15 songs and only like 3 of them.

Now I can listen to 500 or 600 unique songs a month + music that would of had to be imported for that 15$.

If I actually like an artist I'll buy an album as a keepsake.

Don't pretend that its just YouTube forcing the ads on you. The creators can choose where ads go in their videos.

The "creators" are complicit, and are in fact directly responsible for the worst aspects of the platform. Especially with most popular and well-known ones, the content itself is typically a very long, insidious ad, which makes the platform-supplied ad breaks a breath of fresh air in comparison.

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