When I vehicle shop, my budget isn't endless, but it's fairly uninhibited because I keep cars for an average of 10+ years and I like driving and want it to be an experience I enjoy. That said, companies just aren't making cars I like much anymore. I /loathe/, utterly /detest/ crossovers, and that's the vast majority of new vehicles being brought to market. Even vehicle lines that I previously liked, such as the BMW 3 series, have become enshittified in weird ways that dilute the core concept of that particular vehicle line. I'd love an E92 M3 w/ DCT but made in 2025/2026, but that's not made anymore and I think the current G80 M3 is a much worse car in every way that matters to me, even though the S58 is in some ways a better engine.
It's really disappointing and frustrating trying to find a decent vehicle these days.
Ironically people are constantly surprised every time this comes up that I cross-shopped a Mazda 3 vs an Audi RS3, but if you put aside some of the cost difference (which isn't as large as you think, it's 50% more, not 2x the price), Mazda is trying to up its game and move into the Japanese Luxury space to compete with Lexus, Acura, and Infinity rather than the other Japanese brands. Some issues aside, I think the execution on the interior of the Mazda 3 Premium is pretty great, especially at its price point ($40k base).