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Comment by Tanoc | Hacker News Reader

This seems like innately hostile behaviour. Not to other video creators, but to his audience. Stripping as much as he can using data and mathematics is the kind of thing engineers do to pull more out of a machine, not something you do when you're creating informal communications to other humans.

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Attention engineering is how the charts are topped. Media producers knew this decades before the social media, and perfected it by the late 90's. Avoiding extremely popular stuff is just common sense if you want any real authenticity.

Oh, but then you’re the much-maligned hipster.

I introduced myself to my now wife as an accidental hipster:

- I brewed my own kombucha (I have GI issues and I am so lactose intolerant that even kefir and yoghurt would give me a reaction)

- I ride a bicycle everywhere (I exercise daily and like to stay active, bicycle is often the fastest way around London)

- I buy expensive locally farmed produce (the quality is usually night and day vs other sources)

There were plenty of other signals by which I superficially seem like a hipster but my wife would attest I'm the opposite of an actual one.

In the words of my ever wise mother "keep the good bits, leave the rest"

What's the downside?

If the right type of mate uses those traits to find their type of mate there’s no downside.

I can't think of any. The upside is that people who think it's weird to not reflexively consume mass-market garbage identify themselves voluntarily, which makes it much easier to avoid them.

> when you're creating informal communications to other humans.

What he’s creating is fame and money for himself, the fact that it’s by doing videos is incidental. That’s why he also got into ghost kitchens, a game show full of corner cutting, and a theme park in Saudi Arabia open for under two months.

in other words his business model is fuck you pay me

at least 50 cent, who got into rap strictly for the money, made something fairly entertaining

At least 50 cent didn’t make TikTok style music with single polished part and junky rest of the song. Nowadays his goals looks almost innocent

It’s basically drug dealing. Which is fine if you’re doing it for fun, but doing it to make money develops the most antisocial parts of a person

With enough humans, it starts to look like a machine

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