So, ehhm, yeah, I sort-of question the data in this article. A US$5.50 burrito in Downtown SF in 2014? Nah... even Taco Bell takeout was already more expensive than that at the time.

Also: sure, some places overdo it on the pricing: I distinctly remember walking out of a Rotterdam (somewhere in The Netherlands) establishment due to them charging 25 Euros for a lunch sandwich, like 2 decades ago, despite this not being a fancy place at all. No inflation in sight, just greed and/or an inability to read the target audience...