OpenAI, Anthropic, etc are in a race to the bottom, but because they don't own the vertical they are beholden to Nvidia (for chips), they obviously have less training data, they need constant influsx of cash just to stay in that race to the bottom, etc.
Google owns the entire stack - they don't need nvidia, they already have the data, they own the very important user-info via tracking, they have millions, if not billions, of emails on which to train, etc.
Google needs no one, not even VCs. Their costs must be a fraction of the costs of pure-LLM companies.