I don't understand why consumer goods can't use 18650 cells to make devices long-term viable instead of soon-to-be e-waste. There are fewer and fewer devices I'm willing to buy because interchangeable batteries seem to be going away.
The trends decide the standard. Many EVs use 18650 but I can see that for competition and weight reduction they may switch to a more proprietary standard like blade batteries in BYD for competition. It all depends on where the competition is going with it.
For earwear, I would say that portability and weight is a big area for competition.