I don't think they are confused. They are simply challenging the assertion that the model should not work with other software. Which is fair because there is a lot of precedent around whether a service can dictate how it must be consumed. It's not a simple answer and there are good reasons for both sides. Whichever path we take will have wide consequences and shape our future in a very distinct way. So it is an important decision, and ultimately up to us, as a society to influence and guide.