While the guidelines don’t provide a clear definition of what constitutes highly processed foods or how consumers can identify them, they do offer some broad examples at various points, including store-bought “chips, cookies, and candy,” and “white bread, ready-to-eat or packaged breakfast options, flour tortillas, and crackers.”

Trying to write a ten page comprehensive document on “how you should eat” would be a fools errand.

But are chips highly processed? It’s just cut, fried and salted potato right? My morning omelette is more highly processed.

I feel like highly processed has been such a scare term and now the more I think about it, the less it means to me.