I think the article is brilliant for exactly one sentence, which in my experience comes up all the time in organizations filled with smart people:

3. The more perfect I think it is, the less willing I'll be to let anyone change it.

I've seen so many pointlessly elegant projects cast aside for exactly this reason. No collaboration is possible on art: your beautiful unique snowflake is your own.

Sure, maybe the rest of the thing was a bit fluffy, but if every article had even one hidden gem, writing on the internet would still be doing far better. :)