A general strike at the level required to change things requires roping in unwilling participants as well. Probably on the scale of breaking infrastructure like payment systems or over the road shipping. If nobody can ignore current events because it's not just impacting but impeding and quickly degrading their quality of life they'll get angry. However just so long as people can go home and play their videogames, or listen to their podcasts, or read their books, they'll be able to focus enough of their attention away from events and keep their stress below the critical threshold just enough that they won't do anything. Calhoun's Rat Utopia Experiment comes to mind in that the rats suffered any number of indignities, maladies, and stressors just so long as they had ample access to endorphin and melatonin sources in strong enough bursts to stave off the constant floods of cortisol and norepinephrine.

Political theory is that ten to fifteen percent of a given population needs to actively rebel in order to enact change in a nation. The U.S. is fragmented enough by distance that you would need at least thirty percent of the national population to reach this state in order to get the ten percent in each of the six regions. Currently the number of people protesting is thought to be around four to six percent nationally, meaning it's less than one percent regionally. Part of that is because it's January, and most large scale protests happen in late spring or in the summer because schools are out and the weather doesn't suck. But part of it is simply because not enough people are motivated to act. Either pessimism or lack of direct harm is keeping them from caring.

So no matter what you're going to have to piss some people off. But it'd be better to piss off the people who will share your goals and ask forgiveness, because the other group was pissed from the beginning and have no forgiveness to ask for.